Picture this…
A two-day annual conference with talks, meetings, online shop and so much more. No auditorium, no chairs, no sounds of delegates networking and no smell of coffee. But an audience of some 800 nonetheless. Behind the scenes, two Zoom meetings. The audience in the first. Speakers, session chairs, tech teams and other officials in the second. And then there were breakout rooms for workshops and briefings. Even though it was a UK event, speakers were streamed in from around the world, no expense spared! When the event went live, the Zoom meeting with multiple rooms, speakers, etc was broadcast into the audience Zoom meeting. And all without a hitch! Speaking online  is here to stay.

The future may be ‘hybrid’, but expectations of how we speak and present online will continue to rise; expectations of speakers to be engaging, relevant and memorable if we want to stay visible, have clients and employees who enjoy working with us, and thrive in our businesses. We need to make time to shine online with the three communication essentials of Confidence, Connection and a message that drives Change.

Confident speaking online 

Confidence is vital online to help your listeners feel they’re in safe hands and can relax and concentrate on what you have to say. If you come across as unduly nervous, people will worry about your wellbeing and may even tune out. To hold their attention, you need to bring confident energy to the screen.

You’re on the small screen

Being online is like having a close up and every member of your audience has a front-row seat. You’re on the small screen and the camera and mic will pick up every detail, expression, gesture and sound. What can your audience see and hear and is it what you want them to see and hear?

Are you looking your best? Ensure your main light source is behind the camera so that you’re neither plunged into shadow nor dazzled by sunlight, making you squint or obliterating your eyes if you wear glasses. Capture a screenshot before you go live and know you look the part. Wearing block colours also make you look strong and professional.

Check your tech

Relying on technology can feel like working with children and animals. With all the checks in the world, things can still go wrong. If they do, keep calm, explain what’s happening and fix the problem. Even better, invite a participant to take care of the tech for you.

In addition, make sure your internet connection is as strong as it can be to minimise buffering.

Share confident energy

Think of all the non-verbal ways you can bring confident energy to the screen. For instance:

• A genuine smile
• An open and stable posture that is relaxed and assured
• Dial down movement and gestures. Online, on the small screen, fidgeting distracts and big gestures that work in a large venue will overwhelm or fall out of view
• Set the camera at just above eye level and look directly into the lens (not at the faces on your monitor) for open and sincere eye contact, while keeping any double chins at bay!
• Breathe into the abdomen and relax your upper body so that your vocal tone is rich and strong and you mic doesn’t pick up any sign of nerves in your voice.

Connection when speaking online

Picture people queueing up to talk to you after you’ve given a talk, or piling questions into the chat. They’re there because you’ve connected with them, both in terms of the value you’ve given and the way you’ve made them feel. And online, it’s even more vital. If you want to stand out and have your listeners remember your talk or presentation, you need to connect emotionally with them:

“They may forget what you said, but they will never forget how you made them feel”
Carl W Buehner

What’s In It For Me?

Whether you’re pitching for work, inspiring your team, hosting a meeting or giving a conference paper, it’s your responsibility to know what your listeners are expecting from you and answer their all-important ‘What’s In It For Me’ question – as quickly as possible – so that you are relevant and on the pulse, and they have a reason to carry on listening. This means deep researching your audience so that you understand who they are, what they already know and what makes them tick.

Use inclusive language

Use of ‘you’ helps strengthen the relevance of your talk or presentation and make your listeners feel involved. In the English language, ‘you’ power implies a one-to-one conversation in the singular and, in the plural, includes everyone, creating both a strong feeling of inclusivity and a personal connection. ‘We’ is even stronger, giving the feeling of togetherness, teamwork and co-creation.

Barack Obama understood the power of ‘you’ and ‘we’. In his 2012 presidential election victory speech, he used the personal pronoun ‘I’ 36 times, ‘you/you’re/your’ 55 times and ‘we/us/our’ 97 times.

Stories trump PowerPoints

Human beings are hard wired to connect through storytelling and it comes into its own online. It makes us relatable, likable, engaging and memorable. And all the more so when we tell a relevant personal story, openly and honestly:

In her book  Lyn Roseaman observes:

“Engaging speakers share their message through stories. They can move an audience, even in
business settings, to feel, laugh or cry, and are memorable for all the right reasons”
Lyn Roseaman, ‘Now You’re Talking!’

In stark contrast, sharing your screen and wading through bullet points is neither engaging nor memorable and fast-track to your listeners tuning out. Prioritise relevant storytelling at every opportunity to avoid online fatigue and tedium.

Your message to drive Change

John F Kennedy said “The only reason to give a speech is to change the world.”

Speaking online – meetings, events, conversations – is your opportunity to remain visible, develop fresh ideas and deliver energy and momentum to online experiences.

Message for the moment

Meetings can sometimes lose sight of a clear purpose and message. Starting at the end of your presentation or meeting with how you want people to think, feel or act after they’ve listened to what you have to say will help you stay relevant, show you’re in touch and on point. Identify a message that is new and on point and then incorporate only content that supports it. Make it memorable and end with a call to action that justifies people’s attendance and put plans in place to follow up.

Make life easy when you’re speaking online

Our attention spans are short at the best of times and seemingly even shorter online, so it’s crucial to get to the point and stay relevant. In our enthusiasm for a subject, it’s easy to say too much and overwhelm our listeners along the way. Less is most definitely more online.

Structure and signpost your talk so that it is easy to follow. Choose a clear structure. Break up your presentation into small ‘chunks’ of some five minutes each, and top and tail each chunk with what you plan to cover and a keyword to sum it up as you move on to the next chunk. Signpost what you have to say to let your audience know the ‘road map’ for your talk so it’s clear and easy to follow.

Make it memorable with a rhythmic and rhyming anchor phrase that captures the essence of your talk in ten words or fewer, eg ‘Home is where we start from’ (Aileen Evans) or ‘It’s the world’s thinnest notebook (Steve Jobs).

Interact at every opportunity

In Zoom and Teams, you can create breakouts. Dividing your audience into smaller groups and sending them to separate ‘rooms’ where they can discuss a specific topic and report back to the main meeting engenders both energy and new ideas.

Aiming to make some 70% of the time interactive will make your meetings, talks and presentations more dynamic, relevant and memorable. To help things run smoothly, set ground rules online for listening to each other and not all talking at the same time!

Conclusion

Speaking online convincingly is here to stay. Prepare to go hybrid for the benefit of you and your business. In future we’ll need to shine online AND in physical locations, with our real audience in the same room.

For lots more practical tips and ideas to ace your speaking online, please enjoy my free download, ‘Now You’re Talking Online‘ or find my book, ‘Now You’re Talking – Take your speeches, talks and presentations to a wider audience and a bigger stage‘

A version of this article appeared in ESOMAR’s Research World as ‘Make some time to shine online’ and HR Director as ‘How to give your best performance in your next online presentation’